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Founder. Growth driver. Problem-solver.
On a mission.
Meet Melissa
Crafting growth through strategic empathy.
Melissa graduated from Ivey Business School and went on to explore every corner of marketing — from content and creative, to social, digital, and outbound sales. She’s passionate about SaaS and has driven growth in both B2B and B2C, from mid-market software to freemium models and marketplaces.
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Featured Projects
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HorminaCare
I started HorminaCare to shake up women’s hormone healthcare with something it’s been missing: accessible, personalized, research-backed solutions that actually get to the root cause. From hormonal acne to PCOS, perimenopause and beyond, we combine evidence-based lifestyle protocols, smart supplement support, and medication when it’s needed — because women deserve better care.
PairGen
Analyze you and your partners DNA to see where you overlap and understand the traits a child may receive from both sides.
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More about me
10 Years Scaling SaaS
A decade of experience driving full-funnel growth for SaaS brands, from acquisition through retention.
Startup Operator
3+ years leading both product development and marketing in fast-paced startup environments.
Community & Brand Builder
Grew engaged audiences of 50,000+ and built email lists of 15,000+, backed by strong visual and brand design skills.
© 2026 by Melissa Williams
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